Ep 80: The “M” Word (Money!) with Luisa Alberto

In this episode, Lis is joined by Luisa Alberto, the CEO of People First Finance, to discuss what she wishes more entrepreneurs knew about money, the importance of money mindset for founders, and how to figure out profitability in your business. 

Luisa shares her journey from running a juice bar to launching People First Finance. She discusses the challenges of rapid growth, experiencing burnout, and the importance of financial literacy. Luisa provides a simple framework for calculating profitability, highlights the importance of factoring in owner pay, and explains the role of bookkeepers in providing insights and helping business owners make informed decisions. Luisa addresses the harmful financial advice that can be found online and the importance of advocating for yourself and knowing when to seek professional guidance. 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, YouTube, or on your favorite podcast platform.

Episode Outline:

(02:56) The power of active listening and enjoying life

(06:40) Opening and growing People First Finance

(12:41) Business lessons of 2024

(16:40) Rebuilding from burnout

(21:35) Learning to ask for help

(29:29) Building a relationship with your numbers

(34:07) Understanding the profitability of your offers

(39:01) Debunking common money advice

(42:44) Cultivating a healthy money mindset

(47:30) Leadership means integrity

(50:08) Thinking big and zooming out

Resources Mentioned:

• Sign up for the email series "Savvy Scaling Beyond $500K" — everything your accountant never told you: https://peoplefirstfinance.com/savvy-scaling-signup

Guest Info: 

• Connect with Luisa on LinkedIn

• Follow Luisa on Instagram

Follow Us:

• Learn more on our website: girlsclubcollective.co

• Follow us on Instagram: @girls_club_collective

• Connect with us on LinkedIn: Girls Club Collective 

About Lis: 

Lis Best is an executive coach for impact leaders, founder of the Girls Club Collective, and host of the Women Changing the World podcast.

Since launching her business in 2020, Lis has helped hundreds of leaders navigate ESG and sustainability careers, launch heart-centered businesses, and become more effective change agents.