Ep 83: Creating a memorable personal brand and throwing out the "shoulds" with Praise Santos McKenna

In this episode, Lis is joined by Praise Santos McKenna, founder of Come Plum, to discuss creating your personal brand, throwing out the “shoulds” in entrepreneurship, and manifesting ease. Praise works at the beautiful intersection of brand photography and personal branding for thought leaders. 

 

Her recent Mexico City retreat was a huge success. Praise emphasizes the importance of creating spaces in a retreat that allow space for processing and self-reflection. She also speaks to how she knew it was time to take a sabbatical, what she learned in her time of deep rest, and the role of nourishment in guiding her decision-making.

 

At Come Plum, a personal brand consists of the elements that make someone memorable and loveable. Praise guides listeners to a revealing question to help you hone in on your brand! 

 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, YouTube, or on your favorite podcast platform.

 

Episode Outline:

(03:09) Branding and photography to help women align with their value

(05:41) Praise’s entrepreneurial journey

(16:33) Permission to leave the “shoulds” behind

(19:15) The experience and impact of creating in-person retreats for women

(29:55) How to know when it’s time for a sabbatical

(36:39) Come Plum’s lens on personal branding

(38:55) Tips for crafting a memorable personal brand 

(46:12) The importance of visibility and suggestions for embracing discomfort 

(49:38) Leadership as listening, stepping back, and asking good questions

 

Resources Mentioned:

• Take the “What’s your personal brand vibe?“ and “What kind of business/side hustle fits your personality?“ quizzes on comeplum.com.

 

Guest Info: 

• Connect with Praise on LinkedIn
• Follow Praise on Instagram
• Learn more on Come Plum’s website
• Listen to the Branding Your Business podcast

 

Follow Us:

• Learn more on our website: girlsclubcollective.co
• Follow us on Instagram: @girls_club_collective
• Connect with us on LinkedIn: Girls Club Collective 

 

About Lis: 

Lis Best is an executive coach for impact leaders, founder of the Girls Club Collective, and host of the Women Changing the World podcast.

 

Since launching her business in 2020, Lis has helped hundreds of leaders navigate ESG and sustainability careers, launch heart-centered businesses, and become more effective change agents.